- Consumption choices & happiness: Researchers studied whether consumption of products would make consumers feel better about themselves
“Concomitantly, we analysed what effect marketing tactics have on this retail therapy. Across seven experiments involving over a thousand volunteers, our research reveals that whether compensatory consumption works to fix people’s damaged sense of self-worth depends on the extent to which the connection between the products and aspects of the threatened self-identity is made explicit.
Our conclusions, recently published in Journal of Consumer Research, give us pause for thought.
Yes, consumers compensate for their “self-deficit” by purchasing goods they may not consciously need. However, if brands incite connections to their “self-deficit” in an explicit manner, through their products’ names or marketing slogans, this “compensatory” effect is impeded, even at a subconscious level.”
Read the full article on Channel NewsAsia: Commentary: Retail therapy won’t repair your damaged sense of self-worth
- Behavioral differences & temperature increases: Study of choices made by lower-income households and higher-income households in reaction to increased temperatures
“When temperatures rise, lower-income households here use more water whereas higher-income households consume more electricity, a local study has found.
The study tracked the water and electricity bills of about 130,000 households staying in apartments from September 2012 to December 2015.
It found that with a 1 deg C increase in temperature, the average household living in a two-room apartment increases water use by 9 litres per day.
At the time of the study, less than a fifth of two-room apartments had air-conditioning.
In contrast, heat induces larger shifts in electricity demand but no significant change in water consumption among higher-income households, such as those staying in five or six-room apartments (including executive flats and condominiums) where air-conditioning is prevalent.”
Read the full article on The Straits Times: Poorer households use more water to beat heat while richer ones turn up air-con, study finds
- Teens and social media: Popular video app, TikTok, struggles to keep their young users safe from predators
“Yet critics say its surging popularity among young girls in particular exposes them to caustic comments and other potential abuse by their peers, while offering a choice hunting ground for sexual predators.
The app itself promises a video-sharing community that’s “raw, real and without boundaries” and claims to be appropriate for children aged 12 and older.
Parents aren’t always convinced, given the numbers of young girls suggestively singing along to sexually explicit lyrics which are often degrading to women.
Such videos are the stock in trade of Halia Beamer, an American 13-year-old who has emerged as one of TikTok’s stars, chalking up more than five million followers.”
Read the full article on Channel NewsAsia: As TikTok videos take hold with teens, parents scramble to keep up