Convenience is the most underestimated and least understood force in the world today.
As a driver of human decisions, it may not offer the illicit thrill of Freud’s unconscious sexual desires or the mathematical elegance of the economist’s incentives. Convenience is boring. But boring is not the same thing as trivial. In the developed nations of the 21st century, convenience – that is, more efficient and easier ways of doing personal tasks has emerged as perhaps the most powerful force shaping our individual lives and our economies.
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